WK3 Discussion 2 Assignment Example | Topics and Well Written Essays - 250 words

WK3 Discussion 2 - Assignment Example With regard to Consumer Kaleidoscope, Hispanics, Asians, Blacks, and multi-race individuals are gradually increasing in number and they are likely to displace the white’s cultural dominance. From the three strategies it is evident that the populations are overlapping each other as we move towards the 25 years projected. For example, the baby boom generation has just entered their early 20’s while the population of the Hispanics, Asians, Blacks, and Multi-race individuals is also increasing. For this reason, American culture is likely to shrink and their dominance wiped out by the changing trends like delayed marriage and longer life expectancies (DEBRA UMBERSON, 2012, p. 613). Consumer Kaleidoscope approach is an indication that the projected demographic changes are likely to fit into the projections. Currently, the Hispanic accounts for 23.2% of total American population by 2010 while the blacks accounted for 12.2%. The Asian population accounted for 4.7% by the same year. These trends indicate that 40% of the American population is occupied by multi-raced population groups and that is a threat to the white’s cultural dominance in the US (White, 2012). The changes in demography are likely to change the marketing niches and environment especially with the changing