Marketing Process Questions Essay Example | Topics and Well Written Essays - 500 words

selling Process Questions - Essay ExampleEven though the customers at the hotel are satisfied with the service that Hydro tech offers and there is a demand for such service, but the buying power remains in the work force of the manager who has to check for the feasibility of such cleaners.Hydro tech pointlessness cleaners are more dear(p) than the average vacuum cleaners and since the consumers in the hospitality industry usually buy at junior-grade bulk price, they are non willing to spend almost double of the price of the average vacuum cleaner. Furthermore, vacuum cleaners by Hydro tech require initial training before they can be used by the average consumer. Thus Hydro Tech would have train the entire cleaning supply of the particular hotel and for this the manager would have to allocate time for the training.The marketing process allows an organization to understand its purport market and to pay off marketing strategies that suit that particular cross market. When a n organization is catering to different target markets, it is imperative that the marketing strategies for different target markets are different. For example, in the airline industry, the marketing tactics for commencement class passengers differs from that of economy class. In a similar way, when Hydro Tech moved from the health industry and towards the hospitality industry, it was important that they revise their marketing tactics to suit the needs of the target market. Hydro Tech was unable to develop a marketing strategy that catered to the needs of the target market and this is because of lack of understanding of the marketing truths. Firstly, Hydro Tech did not analyze the situation properly, that is, it failed to understand the decision making process of the consumers in that particular industry, Secondly, since Hydro Tech failed to understand the target market, they did not produce a marketing strategy that would attract to this target market. Thirdly, they did not make